Because we had to.
A million drinks promise "more energy" and "better focus." Blah, blah, blah. This one exists because two brothers running a controller company couldn't find anything worth drinking.
Bogert
Davison, Michigan.
×
Same old recycled nonsense.
Every supplement company on the planet throws the same lines at you, hoping you'll bite. So why the hell is Aim Assist any different? Fair question. Let's get real.
Hundreds a month on cans. Zero focus.
We're Jake and Josh Bogert — the brothers behind Cinch Gaming and AltCustoms. Running two businesses, we needed energy badly. So we bought the team the usual canned stuff. Instead of dialed-in performance, we had people buzzing around the office like maniacs. Heart rates through the roof. Minds fried.
When you're building controllers for elite gamers, precision is everything. Shaky hands and a racing heart don't cut it.
×Straight garbage.
Don't get us started. Take one look at the ingredients on most of these "gamer" drinks. Fillers, mega-doses of caffeine and crap that leaves you feeling worse than when you started. We wouldn't feed it to the rats.
So we said screw it.
If we couldn't find something worth drinking, we'd make it ourselves. A year of testing formulas, tweaking the blend and refining flavors. No shortcuts. No compromises. Something we'd feel good drinking — and wouldn't feel guilty selling to fellow gamers.
Down to 50mg from green tea. Enough to wake you up, not enough to rattle you.
200mg L‑Tyrosine, 200mg L‑Theanine, 50mg Asian Ginseng. Real doses, printed on the tub.
Zero sugar, 10 calories, no chalk. Fillers are why other brands taste like drywall.
Clutch Punch. Legitimately tastes like candy — or your money back.
Not a caffeine bomb. A lock-in button.
Engineered for sustained energy, intense focus and zero crash. Tournament grind or all-nighter, it keeps you locked in. No burnout. No post-drink regret. Just controlled energy — even at night.