Subscriptions

BECAUSE WE HAD TO.

With a million drinks out there all claiming to “boost focus” or “give you energy,” it’s easy to get lost in the noise. Everyone’s throwing the same old marketing lines at you, hoping you’ll bite. “More energy,” “better focus”—blah, blah, blah. So, why the hell is Aim Assist any different? Bet you’ve heard the same recycled nonsense from every other supplement company on the planet.


Let’s get real—Aim Assist isn’t your average, slapped-together energy drink. This is the product of pure necessity. We’re Jake and Josh Bogert, the minds behind Cinch Gaming and Alt Customs. We’ve been grinding day in and day out, running two businesses, and like any intense gaming environment, we needed energy—badly. We were burning hundreds of dollars a month on the typical canned energy drinks for the team. But instead of laser-focused, dialed-in performance, we had people buzzing around the office like maniacs. Heart rates through the roof. Minds fried. The drinks weren’t doing what we needed.


When you’re building custom gaming controllers at Cinch, precision is everything. You can’t have shaky hands or a racing heart when you’re putting together gear for elite gamers. We needed energy without the insanity—a way to stay sharp without feeling like we were on the verge of a meltdown. And don’t get me started on the other so-called “gaming supplements” out there. Just take one look at the ingredients. Most of that stuff is straight garbage, packed with fillers and crap that leave you feeling worse than when you started.


So, we said screw it. If we couldn’t find something worth drinking, we’d make it ourselves. We spent a year testing formulas, tweaking the blend, refining the flavors—no shortcuts, no compromises. We wanted something we could actually feel good about drinking and—more importantly—something we wouldn’t feel guilty selling to fellow gamers. That’s how Aim Assist was born.


Now, we’re finally ready to bring it to you. Aim Assist isn’t just another jitter-inducing caffeine bomb. It’s engineered for sustained energy, intense focus, and zero crash. Whether you’re grinding through a tournament or pulling an all-nighter, this is the drink that keeps you locked in. No more burnout, no more post-drink regret—just pure, controlled energy that lets you perform at your peak.


Aim Assist is built for gamers by gamers. It’s time to ditch the cheap energy drinks and level up to something that actually works. Get dialed in, feel the difference, and crush your competition without feeling like crap afterward.